The Results
One named client, one material page rebuild, and the limits printed alongside the result. Ask about the source and we will show you how the claim was checked.
Education · SAT and ACT Test Prep
~6% → ~10%
Sales page order rate
~$13,000 → ~$26,000
Monthly Grammar revenue
$0
Added ad spend
James Treadway sells SAT and ACT test-prep flashcards. His Grammar funnel worked: paid ads sent visitors to a sales page, the sales page sent buyers to an order form, and roughly 6 percent of the people who reached the page ordered. Profitable, and leaking.
The obvious lever would have been more traffic, which means more budget. We took the other lever. We rewrote and rebuilt the sales page while the ad budget stayed flat and the order form remained untouched. The rebuilt page was the known material change and the leading explanation, not proof that every other influence had been ruled out.
Then we let it run for about a month and reviewed the numbers live with James. The order rate rose from about 6 percent to about 10 percent, and monthly Grammar revenue moved from about $13,000 to about $26,000. Average cart value dipped from about $300 to about $255 because far more people were buying, which is the trade you want.
"We went from 13 to 26. Totally... It is inarguable, I would say."
James Treadway, on the May 26, 2026 review call
Your sales page is often the cheapest lever you have. Before paying to bring in more traffic, it is worth asking how well the traffic you already pay for is converting. Hold material conditions stable, record the window, and make the narrowest causal claim the evidence supports.
How Proof Earns Its Place
Before a client number reaches this website, a proposal, or a book, the original export has to reproduce it. The record must preserve the formula, time window, system of record, attribution rule, and uncertainty.
Permission is a separate gate. It determines whether true proof may travel, which destinations are allowed, and how the source may be named. A true result can still be private.
If either gate fails, the claim is narrowed, anonymized, or removed. Attractive stories do not get an exemption.
These are specific clients with specific markets, offers, and budgets. They are results, not guarantees. Yours will depend on your market, your offer, and the work.
The Verdict is compressed Hidden Layer research on your buyers, three ads built from it, and a live walkthrough with Lance. The research is yours to keep either way.
Request The Verdict $997 · Delivered live on a call with Lance Pincock